Writing Sample – (Mock) Future Press Release
Headline:
The bang is back in Haza! (that bang is part of the name folks).
Summary
A long forgotten giant has reemerged to become ubiquitous across the entire Haza! network, and is now encroaching upon all aspects of the web – even the social giant Facebook. Haza! Teams is back and more compelling than ever.
Lead In
This unexpected revitalization of this long (thought) dead giant has surprised the world by quietly rising to the elite ranks of web-dom.
Body
In the last year Haza! Teams has become ubiquitous, consumed everywhere across the Web. Haza! Teams is now the #1 site across the web according to a recent report. What is their secret? Become a mass-consumable. Sure, lots of services piggy back off of Facebook’s popularity with some kind of Facebook application, but Haza! Teams has taken that to another level. Six months ago they released Open Teams, a way to interact with Haza! Teams from anywhere. Call it a widget, a module, a kiosk or whatever you like – I call it brilliant. They have scaled a common concept to the penultimate level. Not only has Haza! Teams managed to overtake Facebook in growth numbers, but they are seeing traction in markets no one else has.
Of considerable help to their growth is the list of killer features, necessary features, and things that are just plain cool. By anyone’s measure, Haza! Teams has piled up an impressive amount of changes and features over the last year. The usual suspects: an open API, custom theming, and tagging. A key item in their popularity has been their mobile app for moderators, where all the mundane tasks like approving photos, members, and messages are a snap while on the go. This turned into more active moderators, which turned into more groups and more members, which means more moo-la for Haza!.
Social networks have been searching for the holy grail of monetization for years. Haza! Teams recently released a feature that may be that grail. It puts a twist on what has been tried before. Moderators can now monetize their own groups. Instead of Haza’s advertising department doing all the work, the group moderators themselves do the work of finding advertisers. In exchange, the group takes the lion’s share of the cut, but this still dumps truckloads of new revenue into Haza.
Haza! Teams is the quintessential example of how old dogs can learn new tricks.
